How To Work A Room

Do you want to improve your Networking Skills 

at Live and Online Events?


Do You Want to Work a Room, or a Zoom, with Confidence and Impact?

Would you rather have a root canal, or attend a networking event ? Read this blog post for a comic comparison!



You need to know how to find opportunities wherever you go. When you’re at a conference, in a boardroom, at a bar, or even at the ballet barre.

Networking is a critical career skill, and every professional needs to learn to work a room effectively. Any room. Every room. You need to know how to break the ice, ask for and offer warm introductions, heat up the conversation, and follow up. Networking skills are critical  – whether you’re at virtual networking event, meeting for coffee, or attending a conference.

Strategic Networking is about deciding WHERE you show up, WHY you show up, and HOW you show up and interact and communicate with other people. These decisions can be based on your time, schedule, energy, focus, interests, personality, and goals. These decisions impact your reputation and brand: how people perceive you, react to you, interact with you and remember you. They determine how you develop your network, market your brand, and succeed – or not.


“Deena is truly a networking expert. She presented to our incoming MBAs as part of orientation and got them energized and excited to begin to put the power of networking to work for their job search. Her highly interactive presentation was energetic and thought-provoking.”

Kim Lewis-Collins

Senior Director of the Career Development Center, Fordham University, Gabelli School of Business

Networking makes many of our students and alumni roll their eyes and/or fills them with dread.  As such, it was amazing to watch the team of Deena Baikowitz and Stephanie Cuba deliver their interactive workshops at The Benjamin N. Cardozo School of Law. They got their audiences to learn and practice their networking skills on the spot, and the positive changes in those skills were tangible to those observing.

You could not ask for more – they were flexible and responsive to our institutional needs and to the differing needs of the student and graduate audiences –  we had them deliver two separate workshops –  all while being a true pleasure to work with. 

Julie Anna Alvarez Rivera

Senior Career Development Manager, Paul, Weiss, Rifkind, Wharton & Garrison LLP

“Deena helped me create an efficient strategy for online and offline networking. She also guided me in leveraging my membership in CREW Network and landing my leadership role as Vice-Chair of the Young Professionals Committee. She has shaped me into the confident networker I am today and has ensured that my contact list no longer gathers dust. With Deena’s encouragement, strategy, and direction, I have also become a networking advocate for other lawyers and CREW Network members.”

Valeria Kozhich

Senior Corporate Counsel - Real Estate, Driven Brands, Inc.

Thank you for all that you have done for me!  I went from dreading networking to looking forward to it. You changed my life and gave me the confidence to do what I love. 

~ Susan Malik, CPA, CA

President, Clear Insight

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