SERVICES for AEC & CRE & HOSPITALITY

Design your Brand • Build your Network • Engineer your Career

You can’t host your topping-off party the same day you break ground.

Career Development is a long-term process. Let’s build a solid foundation for your success. Together.

““Deena really understands engineers and architects, and has excellent advice and encouragement to help introverts network.”
- Orah Weisberg, PE, LEED AP | Principal at SRW Engineering & Architecture”

  • Build Your Networks

    Tools and Techniques to Build Strong, Lasting Relationships. In any environment. Learn to work a room, zoom, site visits, social situations, subways, elevators, and everywhere you go.

  • Design Your Brand

    Design Your Brand for its Highest and Best Use. Digital spaces like LinkedIn are prime real estate. Don’t waste them by being invisible, generic, or outdated. Let’s show off your unique assets.

  • Engineer Your Events

    Create an unforgettable experience for your teams, members, sponsors, speakers, vendors and clients. It’s not (just) about the event venue. It’s about the relationships that develop there.

Featured Fireball Clients • AEC & CRE & Hospitality

Mayor’s Office of the City of New York • New York Building Congress • Fidelity National Title Insurance • Langan • Gilbane • Stonehill Taylor • SRW Engineers and Architects • Red Lion Hotels • CREW Network • Cornell University, Nolan School of Hotel Administration

Warm Recommendations

from Featured Fireballs

  • “Deena inspires everyone around her, She has a knack for understanding the 'misfire' in a person, company or organization, and immediately has the advice needed to stay at the top of your game. She coached me during my career change and changed my life.” 

     ~ Ronda Landa, Senior VP of Sales, Fidelity National Title | Past President, CREW Utah

  • "Deena shaped me into the confident networker I am today, ensuring that my contact list no longer gathers dust. She helped me leverage my membership in CREW Network, land my leadership role, and become an advocate for other lawyers and CREW members.”

    ~ Valeria Kozhich, Senior Corporate Counsel - Real Estate, Driven Brands™ | Member, CREW

  • "Deena led an exceptional workshop at SMPS New York’s ‘THE Marketing Event’. Her exercises were equally fun and valuable. Now I have a whole new set of tools to play with in my work. Deena is an absolute fireball. Her energy and her comedy-infused coaching are inspiring!"

    ~ Alexa Antopol, Chief Intelligence Officer at Fisher Dachs Associates, Theatre Planning & Design