Welcome to a New Year. It’s a new year ready to be filled with new relationships and opportunities. To create these connections and create more business, you need to show up. And when you do, you need to be prepared. Here are five fun and memorable strategies for working the room – and getting results.
1. Bring It: Bring a sense of purpose and commitment to every networking activity. You can’t work a room – or build your business – by standing nervously alone in a corner all night. Stay focused, take action, and talk to strangers. Commit to working outside your comfort zone, creating meaningful conversations, and building new relationships.
2. Wing It: Bring along a wingman or wingwoman. If you are not outgoing, team up with someone who is. Non-connectors need help getting connected, and connectors need people to connect. By joining forces, you’ll create a “win-win-wing” situation for everyone.
3. Bling It: Wear something bright and shiny – such as your smile. Sparkly pins, cufflinks, smartphone cases and business card holders can also be fun conversation starters. For added attention, tattoo your logo across your forehead.
4. Sing It: Deliver an engaging pitch with relevant content. Use metaphors, analogies, and stories to describe your services. Tell people something interesting about your business, and about you, that they’ll still remember (and maybe even hum) by the end of the event.
5. Zing It: Zing (noun) is defined as “vitality, animation or zest; a quality or characteristic that excites the interest, enthusiasm…” (dictionary.com). Dull and boring are bad networkers. To attract people and business, you need to exude enthusiasm and positive energy. Be passionate about creating new relationships and opportunities. Be interested, be interesting, be sharp, and be fun. (Bonus points if you can be funny, or just funny-looking.)
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